LinkedIn News
Visual identity
Produced at LinkedIn News
Role Design & Motion Design
LinkedIn refreshed its editorial page with a new design system. I contributed to the rebranding of LinkedIn's editorial channel, including the News section and various newsletters. The design centered around a brand element called the "focus circle," derived from the "i," serving as a graphic device to direct the eye to key information. The brand language also included a color block system and LinkedIn News’s core brand color, “conversational orange.”
